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Nike's living in a traditional industry, if only to stay in the traditional business development, competitive pressures will become increasingly large. In addition, more than 20 years ago, with a little cushion in the Nike sporting goods industry, the introduction of competition a new era of technology, Nike is the image of a scientific and technological innovation-oriented enterprises to establish. Traditional sports brand is also a general lack of Internet gene, the first to enter the field of digitization, the image is very fit and Nike technological innovation.
According to foreign media reports, Nike also recently set up a named Nike + Accelerator incubator. The incubator TechStars infrastructure to attract more developers for Nike +, Nike + platform more open, fun and originality.
Marketing expert Li Dou my analysis from a marketing point of view, this is a large data areas of marketing, Nike does not want consumers to wear finished a pair of shoes to throw away, and its purpose is to build a more solid relationship and consumers not only want the target group to use their products, and also hope to get feedback and increase the added value.
However, Nike + is not perfect. An industry source said the author is not difficult to find, from a variety of products based on the Nike +, Nike + over-reliance on the Apple ecosystem. In other words, consumers want to use the Nike + prerequisite is to have an Apple device. After the death of Steve Jobs, Apple's head of magic aura gradually faded, Nike and Apple also like so closely before you? Anybody's guess.
It is worth noting that in late June 2012, Nike, Nike + Running the most popular on the iOS platform ported to the Android platform, which makes Nike + market impact of further expansion.
